Samsung is poised to make waves in the tech industry this year with its much-anticipated launch of the “Project Moohan” extended reality (XR) headset. This cutting-edge device is set to rival Apple’s Vision Pro, which hit the market last year with a hefty price tag of $3,500. At the recent Mobile World Congress 2025 in Barcelona, Samsung offered a sneak peek of its latest innovation, stirring significant interest among technology enthusiasts and industry experts alike.
A Glimpse into the Future of Extended Reality
Project Moohan represents Samsung’s bold stride into the burgeoning field of XR technology, which blends the digital and physical worlds in immersive new ways. Although specific details about the headset are still under wraps, visible features include four front-facing cameras and touch controls integrated into the device’s sides. These elements suggest advanced vision capabilities and gesture controls that could set new standards in user interaction.
Samsung’s collaboration with tech giants Qualcomm and Google has been pivotal in developing an innovative Android XR platform for this device. According to Samsung, the headset will come equipped with Google Gemini, a dynamic AI assistant designed to offer a conversational user interface. This feature is expected to enhance the way users navigate apps and manage tasks, providing a seamless interaction experience that leverages AI to understand and anticipate user intentions.
Vision and Technology: The Core of Samsung’s Strategy
In a recent interview with CNBC, Patrick Chomet, Executive Vice President at Samsung’s mobile division, emphasized the importance of integrating advanced vision technology with intelligent user interaction capabilities. “To me, the breakthrough technology is a combination of advanced vision capability with intelligence that understands user intention. I think without the intelligence part, it’s a defective product,” Chomet explained. His vision reflects a broader industry trend towards creating smarter, more intuitive digital assistants that enhance user engagement and satisfaction.
Samsung is no stranger to the realm of virtual reality and extended reality. However, despite its early ventures into VR, the market didn’t flourish as anticipated. Now, with significant advancements in display technologies and chipsets, Samsung is ready to explore the next frontier in computing through XR.
Beyond Headsets: Samsung’s Vision for Future Devices
During a January presentation that also saw the launch of the flagship S25 smartphone series, Samsung teased its product roadmap, which included a glimpse of future devices like a trifold smartphone and hints at upcoming iterations of XR hardware. The mention of smart glasses suggests a shift towards more streamlined, wearable technology that could offer similar functionalities as bulkier headsets but in a more user-friendly format.
The ongoing development of augmented reality (AR) glasses by companies like Meta, Snap, and XReal indicates a growing interest in technology that overlays digital images onto the real world. Samsung confirmed its participation in this arena with a mixed-reality glasses project in collaboration with Qualcomm and Google, unveiled at the S25 event.
Although Chomet did not specify a launch timeline for the glasses, he noted the likelihood that people will continue to use multiple devices for the foreseeable future. He envisions a world where “people have various things including in their home, in their car,” and these devices will play a crucial role in helping users accomplish their daily tasks.
As we await further details on the Project Moohan headset and other innovative devices from Samsung, it’s clear that the tech giant is committed to pushing the boundaries of what’s possible in XR technology. With its strong emphasis on advanced vision capabilities and intelligent user interfaces, Samsung is not just competing with industry leaders but also setting new trends for the future of digital interaction.
