Samsung is poised to make a significant impact in the extended reality (XR) market this year with its much-anticipated Project Moohan headset. Unveiled at the Mobile World Congress 2025 in Barcelona, this device represents Samsung’s bold response to Apple’s Vision Pro, which currently holds a hefty price tag of $3,500. According to a spokesperson from Samsung, the company plans to launch the device within the year, raising expectations and excitement among technology enthusiasts and industry watchers alike.
Bridging Digital and Physical Realms with Advanced XR Technology
Project Moohan is not just another headset; it’s an ambitious attempt by Samsung to blend the digital and physical worlds seamlessly. The device features four prominent cameras on its front lens and innovative touch controls on the sides, suggesting a high level of interaction through visual and tactile inputs. Samsung’s collaboration with Qualcomm and Google has also birthed the Android XR platform, a specialized operating system designed to enhance the functionality of XR devices.
During an interview, Patrick Chomet, Executive Vice President at Samsung’s mobile division, emphasized the importance of integrating advanced vision capabilities with smart technology that understands user intentions. “To me, the breakthrough technology is a combination of advanced vision capability with intelligence that understands user intention. I think without the intelligence part, it’s a defective product,” Chomet explained. This statement highlights the strategic direction Samsung is taking to ensure their device not only meets but exceeds the current market standards.
Samsung’s Vision: More Than Just Headsets
Looking beyond the immediate horizon, Samsung is also exploring the potential of smart glasses. These devices promise to deliver similar XR experiences as headsets but in a less cumbersome form factor. The vision for smart glasses was hinted at during Samsung’s flagship S25 series smartphone launch, showcasing their commitment to pioneering in the wearable technology space.
The rise of AR technologies has seen companies like Meta, Snap, and XReal pushing the boundaries of digital integration with real-world applications. Samsung’s ongoing developments and collaborations hint at a future where augmented reality glasses become as commonplace as smartphones are today.
The Future of Smart Devices According to Samsung
In a world increasingly reliant on smart technology, Samsung envisions a landscape where multiple devices work in harmony to enhance daily life. Chomet’s insights into the future reflect a broadening scope for personal and home electronics: “Probably for quite some time still the smartphone will be the most used device,” he said. “I see a world where people have various things including in their home, in their car. And the device will help you accomplish what you need to accomplish.”
As Project Moohan gears up for its release, Samsung is not just challenging competitors but also setting new benchmarks in how we interact with technology. The integration of AI with user-centric design is likely to transform everyday experiences, marking another milestone in the evolution of interactive technology. With its commitment to innovation and quality, Samsung continues to be a major player in the tech industry, promising exciting developments for consumers worldwide.
