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Home News

How a Queensland Schoolteacher Landed a $100 Per Hour Job as Domino’s Hand Model

Prashant Chaudhary by Prashant Chaudhary
June 9, 2024
in News
Reading Time: 2 mins read
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How a Queensland Schoolteacher Landed a $100 Per Hour Job as Domino's Hand Model

In an unorthodox twist to the typical job listing, Domino’s Pizza turned heads worldwide with its hunt for the perfect pair of hands. The search concluded recently with the selection of Matt Strain, a Queensland schoolteacher, who now holds the title of Domino’s hand model, earning an impressive $100 per hour.

Domino’s launched the unusual recruitment drive in May, seeking someone with at least “18 years of pizza holding experience” and hands “so clean and soft you could butter garlic bread with them.” The specifications also required the ability to “lift a maximum of four pizza slices per hand.”

Meet the Schoolteacher Who Landed a $100 Per Hour Job as Domino's Pizza Hand Model-
From the classroom to the photo studio: How a Queensland teacher became Domino’s newest hand model.

Hundreds Competed, But One Stood Out

After evaluating hundreds of creative and quirky video submissions from hopefuls demonstrating their hand modeling potential—and occasionally their feet!—Matt Strain emerged victorious. Speaking to 9 News Queensland, Strain humorously remarked that his hands are “unblemished by hard work,” highlighting his suitability for the role where the toughest challenge, according to him, is “the standing actually.”

Meet the Schoolteacher Who Landed a $100 Per Hour Job as Domino's Pizza Hand Model--
Earning $100 an hour, meet the schoolteacher who’s now the hands behind Domino’s Pizza ads.

From Classroom to Photo Studio: A New Role for a Schoolteacher

Matt Strain isn’t just taking on any gig. This role comes with its perks, including a day at Domino’s Global Headquarters in Brisbane. Here, Strain will model for the upcoming advertising campaign featuring the next range of Domino’s menu innovations.
Matthew Baldwin, Domino’s ANZ people business partner, reflected on the search: “We had people doing shadow puppets … (even) a couple of sneaky feet coming into the pictures.” The light-hearted nature of the campaign not only inspired creativity but also showcased the fun culture of the company.

Meet the Schoolteacher Who Landed a $100 Per Hour Job as Domino's Pizza Hand Model---
Discover Matt Strain’s journey from teaching to modeling the latest from Domino’s menu.

A Peek into Domino’s Secret Kitchen

The job doesn’t end with hand modeling. Strain will also explore the inner workings of Domino’s, including a tour of their Innovation Kitchen and the ‘Say Cheese’ professional photo studio. Plus, a pizza lunch awaits to thank him for his ‘hand work.’ But, the excitement comes with a caveat—a pinky promise (or a formal NDA) to keep the upcoming menu items under wraps.

Meet the Schoolteacher Who Landed a $100 Per Hour Job as Domino's Pizza Hand Model----
Domino’s unique job search ends with a schoolteacher’s hands in the spotlight.

What’s Next for Domino’s and Their Newfound Model?

As Domino’s prepares to launch its new product range, all eyes will be on Matt Strain’s hands, possibly making them some of the most famous hands in the fast-food industry. This unique marketing strategy not only highlights Domino’s innovative approach to engagement but also sets the stage for what promises to be an intriguing reveal of their latest culinary creations.

Tags: advertising campaignCreative JobsDomino'sDomino's PizzaFast Foodhand modelingpart-time jobsQueenslandSchoolteacher
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