Figma is stepping up its game with a groundbreaking update aimed at transforming its platform into an all-in-one product design powerhouse. At the Config 2025 event, Figma unveiled four new products that promise to enhance the design experience for creators, allowing them to complete entire projects without relying on third-party apps. These innovations—Figma Draw, Buzz, Make, and Sites—are poised to make Figma a more complete solution, filling in the gaps that have traditionally pushed designers to other platforms like Adobe, WordPress, and Canva.
Figma Expands: The Ultimate All-in-One Design Solution
For years, Figma has been a staple for product designers, providing a collaborative and user-friendly environment for ideation, prototyping, and design. However, to turn ideas into live websites or sophisticated brand imagery, designers have had to jump to other apps—WordPress for web development or Adobe Illustrator for custom graphics. But Figma’s latest offerings, launched at the Config 2025 event, aim to eliminate these hurdles and expand Figma’s creative ecosystem.
Figma Sites, one of the new additions, is a website builder that integrates directly with Figma Design, enabling users to turn their prototypes into fully functional websites without leaving the platform. This integration streamlines the web design process, offering ready-made templates, layout blocks, and interaction presets to make building websites simpler and faster. The tool’s AI capabilities go a step further, allowing designers to add custom animations or interactions by simply describing them in text, like “animate the text to fall into place like a feather.”
Figma Sites: Say Goodbye to Third-Party Website Builders
Figma Sites is designed to make website creation easier for designers by providing a more intuitive, streamlined approach. Whether you’re a developer or a designer, Figma’s new website builder helps bridge the gap between prototyping and building a live product. The ability to generate interaction code via text descriptions is a game-changer, potentially saving users countless hours of coding.
Currently in beta, Figma Sites is available to users with full seat access to Figma products, and additional AI-generated code functionality is expected to launch in the coming weeks. A content management system (CMS) for managing site content is also expected later this year.
Figma Make: AI Coding for the Modern Developer
Another major update is Figma Make, which competes directly with AI coding tools like Google’s Gemini Code Assist and Microsoft’s GitHub Copilot. Powered by Anthropic’s Claude 3.7 model, Figma Make allows designers to create working prototypes and applications from simple prompts. Whether you want to build a music player or a fully functional web application, Figma Make can generate code based on descriptions or existing designs, offering a highly customizable development experience.
Figma Make’s AI-driven approach significantly reduces the complexity of building functional prototypes and apps, making it easier for designers to focus on the creative aspects of their projects. The tool is currently available in beta for users with full access to Figma, and integrations with third-party design systems and apps may be on the horizon.
Figma Buzz: Empowering Marketers with AI-Generated Design Tools
With Figma Buzz, the platform is stepping into the marketing design space, challenging Canva’s dominance in the market. Figma Buzz allows design teams to create brand-approved templates, styles, and assets that marketers can use to produce content quickly. From emails to social media posts to advertisements, this tool is a game-changer for brands looking to streamline their marketing materials.
Buzz’s AI capabilities include generative tools that create and edit images based on text prompts, and it can also source data from spreadsheets to generate thousands of image assets in bulk. This makes it easier for businesses to scale their marketing efforts while maintaining consistent branding across all channels.
Figma Draw: A Simplified Adobe Illustrator Alternative
Figma Draw is the latest addition to Figma’s suite of design tools, offering a more accessible alternative to Adobe Illustrator. With an array of brushes, texture effects, and vector editing tools, Figma Draw allows designers to create scalable vector images and logos directly within the Figma platform. This tool provides the flexibility to produce both simple and detailed vector art, making it ideal for product design projects.
While it may not offer the full capabilities of Adobe’s Creative Cloud, Figma Draw brings new functionality to the table—especially for those who need a streamlined, intuitive design experience without the complexity of traditional illustration software. The timing of this release is noteworthy, as it puts Figma in direct competition with Adobe, especially after Adobe’s failed attempt to acquire Figma for $20 billion.
The Competitive Landscape: Figma Challenges Adobe, WordPress, and Canva
With these new tools, Figma is making a clear push to become the all-in-one design platform for both designers and developers. While the company’s new offerings aren’t yet as expansive as Adobe’s Creative Cloud ecosystem, they represent a significant shift in the design software industry. Figma’s move into web development, AI coding, and marketing design takes direct aim at platforms like WordPress, Adobe, and Canva, offering a more integrated and collaborative solution for creators.
Figma’s efforts to expand its ecosystem, combined with its competitive pricing and AI-powered tools, make it an attractive option for professionals looking to streamline their workflow and reduce dependency on multiple software platforms. The question now is whether these new features can rival the established giants and take Figma’s platform to the next level.
