In the rapidly evolving world of extended reality (XR), display quality is not just a feature—it’s a battleground. Samsung’s latest entry, the Android XR headset dubbed “Project Moohan,” is setting new standards at the Mobile World Congress (MWC) 2025, with innovations that are catching the eyes of tech enthusiasts and industry experts alike.
The new headset utilizes advanced OLED on Silicon (OLEDOS) technology for its displays, a move that positions Samsung directly against some of the heavyweights in the industry, including Apple’s Vision Pro. While both devices employ OLEDOS technology, Samsung’s offering boasts 1.3-inch panels with an impressive density of 3,800 pixels per inch (PPI). This sharp resolution surpasses that of the current market leaders, including the Meta Quest 3 and even the Apple Vision Pro, which offer 1,200 PPI and nearly 3,400 PPI, respectively.
Comparing the Titans of Technology
The display technology battle is heating up with Samsung and Apple at the forefront. Apple’s Vision Pro uses 1.42-inch OLEDOS panels produced by Sony, renowned for their ultra-sharp display qualities. However, Samsung’s decision to push the envelope with a 3,800 PPI display could give it the upper edge in delivering a more immersive and visually stunning XR experience.
The competition doesn’t stop at just Apple and Samsung. The report from The Elec highlights a Sony panel that achieves over 4,000 PPI, though at a steep cost—over $1,000 USD per sample. This makes Samsung’s balance of cost and performance even more noteworthy. The tech giant appears to be carving a niche by offering top-tier technology without venturing into the prohibitively expensive territory.
Pricing and Market Strategy
While the exact pricing of Samsung’s “Project Moohan” remains under wraps, industry insiders suggest that the high cost of OLEDOS components will make the headset a premium offering. This is in contrast to Meta, which is reportedly also exploring OLEDOS technology but with a more budget-conscious approach. Apple’s Vision Pro displays cost around $300 each, setting a high but competitive price point that Samsung will likely aim to challenge.
As the XR market continues to expand, the focus on display technology underscores a broader trend: consumers are seeking more realistic, engaging, and immersive visual experiences. Companies like Samsung are not just competing with rivals but are also pushing the boundaries of what is technologically possible in wearable tech.
The Future of XR Technology
Samsung’s ambitious foray into high-resolution XR displays could potentially reshape market dynamics and consumer expectations in the wearable technology sphere. As “Project Moohan” prepares for its market debut, all eyes will be on Samsung to see how its innovations might tip the scales in the ongoing battle for display supremacy in the XR industry.
Stay tuned as we continue to cover the latest developments in this exciting and ever-evolving field. Whether you’re a technology aficionado or a casual observer, the advancements in XR display technology are bound to impact not just the future of entertainment but also how we interact with the digital world.
