At CES 2025, Samsung is once again redefining what a television can be with its latest innovation, The Frame Pro. This isn’t just another TV; it’s a piece of art. Since its introduction in 2017, The Frame has captivated users by doubling as a digital canvas for art when not in use. This year, Samsung aims to enhance that experience significantly, transforming The Frame from a niche product into a powerhouse of home entertainment.
The Evolution of Display: Enter Neo QLED
One of the standout features of The Frame Pro is its state-of-the-art Neo QLED display. Unlike the standard LED panels used in previous iterations, the Neo QLED incorporates Mini LED technology, similar to that found in Samsung’s flagship QN900 series TVs. This advancement offers a significant boost in display quality. “The new Neo QLED panel provides more detail and contrast, enhancing both its functionality as a TV and its effectiveness as an art display,” notes Engadget’s Billy Steele.
Interestingly, Samsung has adopted a unique approach with its Mini LED configuration. Instead of the typical array of dimming zones, The Frame Pro uses a single row of Mini LEDs along the bottom edge, allowing for localized dimming. This method promises improved contrast and deeper blacks without the traditional layout, which can often lead to uneven backlighting.
Wireless Connectivity and Design Innovation
Perhaps the most groundbreaking upgrade in The Frame Pro is the introduction of the Wireless One Connect Box. This sleek, compact device eliminates the need for cumbersome cords, offering a clutter-free setup. It uses advanced Wi-Fi technology, supporting up to Wi-Fi 7, to seamlessly stream content and audio from up to 10 meters away. “You can place it in a cabinet without interference, enhancing the aesthetic appeal and versatility of TV placement within your home,” Samsung states.
Enhanced Gaming Experience
In response to the growing demand for high-performance gaming TVs, Samsung has also boosted the refresh rate of The Frame Pro to 144Hz. This feature, along with support for variable refresh rates, ensures a smoother, more immersive gaming experience. These enhancements indicate Samsung’s commitment to catering to a broader audience, ensuring that The Frame Pro is not only an excellent choice for art lovers but also gamers.
A Closer Look at Artistic Finesse
During CES, Samsung’s demonstrations prominently featured the art display capabilities of The Frame Pro. The upgraded screen offers visibly enhanced textures and colors, making the art displayed more vibrant and lifelike. “Details like texture and strokes pop off the matte screen more on The Frame Pro,” says Steele. This enhancement is crucial for those who value aesthetic and design, making The Frame not just a television, but a dynamic art piece that complements any room.
While the new Frame Pro promises a plethora of advancements, its success in the market will ultimately depend on its performance in everyday scenarios like watching movies or regular TV shows. Additionally, the price point, which is yet to be announced but expected to be higher than the current models, will also play a critical role in its adoption.
Samsung’s The Frame Pro is setting the stage for a new era of home entertainment, where technology and art converge to create something truly spectacular. As CES 2025 continues, the tech world eagerly watches to see how these innovations will transform our living spaces.
