This summer, as the world turns its eyes towards Paris for the 2024 Olympic Games, Uber is set to captivate the hearts of wine aficionados with a sparkling new adventure—Uber Bubbles. This exclusive Champagne tour is not just a ride, but a luxurious journey through the lush vineyards and historic cellars of France’s famed Champagne region.
A Day Among the Vines
Located about two hours east of Paris, the Champagne region is a haven for sparkling wine enthusiasts, known for its picturesque rolling hills and venerable Champagne houses such as Perrier-Jouët and G.H. Mumm.
These iconic brands have teamed up with Uber to craft an unparalleled experience that begins with a chic pickup in a Tesla, emblazoned with the Uber Bubbles logo.
“We’re putting the heart of France’s Champagne region at your fingertips,” announced Laureline Serieys, the company’s France’s general manager, emphasizing the exclusivity and convenience of this curated tour.
The adventure starts at Perrier-Jouët’s Cellier Belle Époque in Epernay with a tasting of three distinct cuvées, followed by a multi-course gourmet lunch. The experience continues at Maison G.H. Mumm in Reims, where guests are treated to a cellar tour and a tasting of the legendary Cordon Rouge.
Why Now is the Perfect Time for a Champagne Getaway
Despite recent challenges such as shortages and climate issues impacting viticulture, the Champagne region remains a top destination for wine tourism in France. It only trails Bordeaux in popularity among the country’s 10 million wine tourists annually.
Moreover, with the United Kingdom’s Champagne market rebounding, there’s an added buzz that now is the ideal time to visit this storied wine region, recognized as a UNESCO World Heritage Site since 2015.
Uber’s Innovative Travel Ventures
Uber Bubbles is part of the company’s ambitious ‘Go Anywhere’ series, a collection of unique travel experiences launched in 2022. Previous offerings included Uber Sleigh in Lapland, Uber Boat in Mykonos, and Uber Balloon in Cappadocia.
This initiative showcases the company’s commitment to delivering extraordinary travel experiences around the globe.
Booking the Bubbles Experience
For those eager to indulge in this exquisite tour, bookings for Uber Bubbles open on June 1 and are available exclusively through the app. The tour will be accessible on Fridays and Saturdays from June 7 to August 17.
Priced at a flat rate of €200, it covers up to four guests, making it an ideal choice for those looking to explore the enchanting world of Champagne without the hassle of planning.
As Serieys aptly puts it, Uber Bubbles offers a chance to “escape the frenzy and enjoy one of the most iconic regions in France.” For travelers heading to Paris this summer, this tour promises not just a journey through the vineyards, but a deep dive into the luxurious and storied world of French Champagne.
