Samsung has introduced its latest home entertainment marvel, the 98-inch DU9000 Crystal UHD TV, promising a high-quality viewing experience without the premium price tag commonly associated with large screens. This new addition, priced at $3,999.99, not only expands Samsung’s extensive TV lineup but also sets a new standard for affordability in the ultra-large TV market.
Affordable Luxury in Home Entertainment
In a bold move, Samsung has priced the DU9000 significantly lower than its counterparts, undercutting even its own 98-inch QLED Q80C model by $4,000.
This pricing strategy makes the DU9000 an attractive option for consumers eager to enjoy the luxuries of a massive screen without breaking the bank. Despite its lower price, the TV does not skimp on features, offering a range of enhancements that promise to elevate the viewing experience.
#Samsung's DU9000 goes head-to-head with value leaders TCL and Hisense as its most affordable 98-inch TV so far. https://t.co/1NpJKudf7C
— Digital Trends (@DigitalTrends) April 15, 2024
Feature-Rich Technology in a Giant Screen
Samsung’s commitment to technological innovation is evident in the DU9000’s array of features. The TV boasts a Crystal Processor 4K that enhances overall image quality, while its 120Hz refresh rate and Motion Xcelerator technology ensure smooth action scenes, making it an ideal choice for both movie lovers and gamers.
The inclusion of the brand’s Supersize Picture Enhancer is particularly noteworthy. This feature allows the TV to upscale HD content nearly to the quality of 4K, complemented by HDR support and PurColor technology for vivid, lifelike colors.
“The introduction of the DU9000 Crystal UHD TV represents our commitment to providing consumers with premium technology at accessible prices,” stated a company’s spokesperson.
“By incorporating features typically reserved for higher-priced models, we are making luxury entertainment experiences available to a wider audience.”
A Versatile Addition to Any Home
Beyond its impressive display capabilities, the DU9000 is equipped with Samsung’s Tizen smart TV interface, offering seamless access to a plethora of streaming services and smart home control via the SmartThings panel.
The integration of the Game Bar and compatibility with Samsung soundbars, which can utilize the TV speaker as a central channel, further enhances its appeal as a central entertainment hub.
Samsung: Poised to Compete
The new 98-inch model stands poised to compete robustly in a market that includes other large-screen TVs from brands like TCL and Hisense, which often boast more advanced technologies like mini LEDs.
However, the company believes the DU9000’s combination of price, performance, and features will make it a strong contender. Samsung is now taking orders for the 98-inch DU9000, inviting customers to experience the latest in its line of innovative TVs.
As the brand continues to push the boundaries of what is possible in home entertainment, it remains to be seen how this new model will perform against its higher-priced rivals. But one thing is clear: Samsung is committed to changing how we think about luxury and accessibility in the television market.
